Case Studies
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Pure Pet Food

Partner: Mercia Fund Management
Region: Yorkshire and Humber
Location: Cleckheaton near Leeds
Programme: Northern Powerhouse Investment Fund

Yorkshire-based Pure Pet Food manufactures personalised pet food using only natural ingredients. To accelerate its growth, Pure Pet Food raised a multi-million-pound investment from Mercia and the Northern Powerhouse Investment Fund. The latest funding round follows a £2m investment by Mercia’s Northern VCT funds in 2019, and will enable the company to continue to pursue its ambitious growth plans and development of a bespoke subscription e-commerce platform and data capabilities.

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