Airship

Airship – the Sheffield-based hospitality technology company – was acquired by industry leader Zonal for an undisclosed sum.

The deal represents an exit for NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund (NPIF) and which first invested in Airship in 2019. It achieved a considerable return on investment.

Airship and Zonal already had a successful long-term partnership with over 100 shared customers benefiting from integration that enables hospitality businesses to drive visits and generate pre-visit revenue. 

Airship was founded by former pub landlord Dan Brookman and IT specialist Rob Marcer. The company has received a total of £1m in NPIF investment, which enabled it to redesign its existing customer relationship management software and launch a new product, Toggle, to help operators to sell gift cards and experiences.