Success Story
Simplify Business Services Limited, trading as Moxie Financials received £50,000 from NPIF II – River Capital & GC Business Finance Smaller Loans, which is managed by the consortium as part of the Northern Powerhouse Investment Fund II.
Region/Nation | North West |
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Sector | Advisory & Financial Services |
Programme | Northern Powerhouse Investment Fund II |
Partner |

The investment will support the Preston-based accountancy firm's ambitious growth plans and create at least four new jobs over the next two years.
Founded in October 2022 by ACA-qualified accountants Sian and Alexander How, Moxie Financials is transforming how UK SMEs engage with accounting services. The company bridges the critical gap between traditional compliance-focused accounting and strategic financial leadership by offering a comprehensive solution that combines outsourced daily financial management with high level strategic guidance.
The loan will provide essential working capital for Moxie Financials to expand its team, with immediate plans to hire an additional accountant and a tax specialist later this year. This will allow Sian and Alexander to focus more on business development and client acquisition.
Primarily serving professional services firms, creative agencies, and technology companies that have moved beyond their start-up phase but haven't yet built a full finance function, the company has been particularly successful with legal firms, recruiters, events companies, and solicitors. It plans to intensify marketing efforts toward the legal sector.
Sian How, Director of Moxie Financials, said:
This investment comes at a pivotal time for us. We've been gaining momentum with new clients signing up each month, and this funding will allow us to scale our team to meet this growing demand while maintaining our high service standards.