Wild Cosmetics

Success Story 28 October 2022

Region/Nation London
Sector Consumer Goods & Services
Programme Enterprise Capital Funds

Wild Cosmetics, based in London, is on a mission to remove single use plastic and create high performing natural formulations that allow customers to switch to more sustainable everyday bathroom products. Since launch, Wild has sold over 3 million deodorant refills, saving over 75,000 kgs of plastic with Wild’s unique biodegradable bamboo pulp refills.

aloe vera roll-on and refill

Wild’s innovative refillable deodorant was launched in the week the UK went into lockdown. The business has since experienced exponential growth as consumers increasingly look for ways to reduce plastic in their everyday lives. Wild has raised £7.5 million to help its growth from funds including the Bank’s delivery partner JamJar Investments.

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