Velocity Pro Gear

The funding provided the flexibility to support rapid growth and strengthen the company’s position in the UK, EU, and US markets, taking a Northern Irish success story onto the global stage.

The group operates across three core brands: Velocity Pro Gear (product design and IP-led manufacturing), Tool Monster (ecommerce and bricks and mortar retail in Newtownards), and AG Electrical (NI) (specialist electrical contracting). The close relationship with AG electrical in particular, provides direct real-world insight into the challenges local specialist tradespeople face daily, feeding ongoing product innovation.

With demand accelerating at home, and the business gaining momentum in international markets, Velocity Pro Gear faced a need to scale. To achieve this, larger production runs, new mould tooling for patent-led product lines, and inventory increases were essential to meet existing and new demand.

At the same time, the company aimed to accelerate its roadmap for IoT-enabled anti-theft features, requiring investment in app development, hardware integrations, and digital infrastructure. Internal resources alone could not support these ambitions, making external finance vital.

Working closely with Danske Bank’s relationship team, the business provided management accounts, cash-flow forecasts, and evidence of increased demand. The biggest challenge was aligning funding timing with long tooling lead times, but Danske Bank’s guidance on structuring facilities against the purchase order pipeline proved key.

The final funding package covered capital expenditure for tooling and working capital for inventory and app development, enabling Velocity Pro Gear to execute its growth strategy.