Success Story
A six-figure investment is fuelling the next stage of growth for one of the North East’s most recognisable independent food brands.
The funding comes from NPIF II – NEL Debt Finance Fund, which is managed by NEL Fund Managers as part of the Northern Powerhouse Investment Fund II (NPIF II).
| Region/Nation | North East |
|---|---|
| Sector | Hospitality, Accommodation and Food Service Activities |
| Programme | Northern Powerhouse Investment Fund II |
| Partner |
Pablo Eggsgobao Ltd (Pablos) – the popular breakfast and brunch concept founded by entrepreneur Emma Dent has existing locations in Newcastle, Sunderland, and Whitley Bay.
The brand has earned a devoted following for its creative bao buns and vibrant brunch dishes, gaining momentum through word-of-mouth, social media, and consistently strong customer reviews.
The investment will support the opening of Pablo’s seventh store, located on Newcastle’s Pilgrim Street.
The new site will serve as the brand’s flagship location and mark its first franchised outlet, setting the foundation for a new phase of franchise-led growth.
The new store will not only strengthen Pablo’s presence in one of Newcastle’s busiest food and retail corridors but also act as a prototype for future franchised locations.
The site is expected to create six new jobs, with more to follow as expansion continues.
The deal was led by NEL Investment Executive Michael Williams and is seen as a milestone investment for both Pablo Eggsgobao and the North East’s thriving food and beverage sector.
We’re incredibly excited about the opportunity this investment brings. It’s a huge moment for our team, our customers, and our journey as a brand.
The support from NEL allows us to bring Pablo’s to even more people, starting with our flagship site on Pilgrim Street.
It also enables us to test and refine our franchise model, which is a key part of our long-term vision.
We started with one grill and a lot of graft, and with this support we’re ready to scale while staying true to our values of creativity, quality, and community.
- Emma Dent Founder of Pablo Eggsgobao
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