Success Story
Neath beauty business Blossom received a £150,000 investment from the Investment Fund for Wales debt finance fund, managed by appointed fund managers FW Capital.
| Region/Nation | Wales |
|---|---|
| Programme | Investment Fund for Wales |
| Partner |
Blossom, a luxury hair and beauty salon, opened in September 2024 in the former Next store on New Street, Neath. The salon is led by experienced beauticians Jenny Dobson, a qualified make-up artist, and Fiona Spinks, a part-time nurse.
The new site launch was backed by a £150,000 Debt Finance loan from the Investment Fund for Wales, delivered through FW Capital, which enabled them to purchase new equipment and cover other setup costs.
Jenny decided to launch Blossom after experiencing high demand at Cherry Blossom, which she established in 2020. Increased customer numbers and the limited space at Cherry Blossom prompted Jenny to consider opening another salon in the town. Fiona, a qualified nurse who operated Afino Aesthetics from Cherry Blossom, joined Jenny in setting up Blossom.
The team, including specialists from Cherry Blossom, offer hairdressing, laser treatments, massages, a nail station, and enhancements for lashes and brows at the new salon.
In addition to providing a new space for the team to welcome more customers, Blossom is helping to revitalise the town centre by bringing new life to the former Next store, which closed in 2019.
The support we’ve had has been fantastic. We’ve already seen a lot of success at Cherry Blossom, and this gives us the opportunity to grow our business even further and provide a wider range of services to even more customers in the heart of Neath.
We’ve already seen really strong demand for what we’re offering at Blossom, and we’re already booked up for the next few weeks – which is a huge sign of confidence in what we’re doing and we couldn’t be more excited to see how this opportunity goes.
- Jenny Dobson Co-Owner, Blossom
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