While the money helps, angels also offer valuable mentoring, support and knowledge, and access to contacts.
However, angel investment is about more than just money. Angels offer mentoring and support, and businesses that receive investment will generally benefit from the investor’s time, skills, contacts and business knowledge.
Angels take a hands-on approach. They will spend lots of time with the entrepreneur and help to push the business forward. It’s crucial that the angel and the entrepreneur have a strong relationship, as they’ll typically spend at least five years working together closely.
Angels can invest alone, but usually they invest together as a syndicate. This is when a number of angels work together to pool their money and experience.
When a syndicate invests in a business, the lead angel is the person who co-ordinates the investment deal. The lead angel will also have the most contact with the business after the deal. They can act as an adviser or even as a non-executive director.
The Angel CoFundLink opens in a new window, a delivery partner of the British Business Bank, provides larger sums of money than syndicates can usually afford.
Angels offer strategic, financial and sector-related advice to help achieve growth.
Angels typically take a 10% to 25% share of your business, which leaves you firmly in control.
Angel investment can give your business credibility for later rounds of investment (from venture capitalists, for example).
No promise of growth
There is no guarantee that your business will achieve growth as a result of the investment and the angel’s involvement.
Angel investment regulations control the way businesses seek investment and make sure the investor is genuine and certified. Here are the two main regulations you should be aware of:
Enterprise Investment Scheme (EIS) and Seed Enterprise Investment Scheme (SEIS)
Under EIS, angels cannot take more than a 30% share of a business, which makes sure that entrepreneurs stay in control and incentivised.
Financial Services and Markets Act 2000 (FSMA)
The Financial Conduct Authority (FCA) regulates angel investment. FSMA states that angels should self-certify as a high net worth or sophisticated investor. This means they are suitable to receive business plans and invest in businesses.
About your business
- Business stage: Generally early stage, pre-revenue or pre-profit
- Annual turnover: Less than £5m
- Sectors: All sectors, but especially suitable for companies with a scalable business proposition
- Regions: All
About the finance
- Purpose of finance: Working capital, product development, entry into new markets, build teams, increase sales
- Amount available: Usually £15,000 to £500,000, but large syndicates may offer up to £2m
- Duration of finance: Typically 3–8 years
- Cost of finance: None
- Time it can take to get finance: 2–6 months
Ask an expert: Jenny Tooth, angel investor and CEO of UK Business Angels Association
Unlike venture capitalists, angel investors don’t go into weeks of research and analysis. I’ll decide quite quickly whether or not to invest in a business, based on the following:
- Do we get on?
- Are we going to be able to spend the next eight years together?
- Do you have a story I can engage with?
- Can you accept my guidance?
Do you have the drive to see your plans through? Are you committed to your business?
Are you being transparent with me about your story and your numbers?
Do you know how much money you need and when you’re going to need it? Do you know what’s involved in the journey to grow your business?
Can you provide evidence of your financials, patents, customer loyalty, incorporation and market research?
“Anything can happen to a business along its journey. So, making money isn’t the primary motivation for angels – or they just wouldn’t do it. It’s as much about being a part of the entrepreneurial journey and seeing the success of a business that you backed.”
Other finance options
Corporate Venture Capital
|Purpose of financessss||Acquisition, research and development|
|Amount of finance||£1m+, depending on business|
|Duration of finance||3-5 years|
|Cost of finance||None|
|Time of finance||6-12 months|
|Annual turnover||Depends on the business|
|Purpose of financessss||Change in shareholder ownership, management buy-outs, acquisition, product development, entry into new markets|
|Amount of finance||£10m-£50m|
|Duration of finance||3-5 years|
|Cost of finance||Monitoring and director fees; loan note interest|
|Time of finance||Minimum of 3 months but can take up to a year|
|Business stage||Mature and growing; profitable|
|Business stage||Established with assets and a trading history|
Enter your postcode to find business support and case studies from businesses within your region. You'll be taken to our interactive map.