Case Studies
Photo of a man cycling wearing Velobici branded outfit


Partner: FSE Group
Region: East Midlands
Location: Hinckley
Programme: Midlands Engine Investment Fund

Leicestershire-based Velobici manufactures and distributes high-end cycling apparel and accessories. It uses sustainably sourced fabrics and has an adaptable manufacturing strategy that helps limit excess production. Velobici received a £500,000 investment from the Midlands Engine Investment Fund (MEIF) – managed by the FSE Group – to fuel expansion and strengthen its position in the global market. The company will use the funds to create seven full-time jobs over the next three years, increase its stock levels to meet market demand and move to larger premises. This will enable the business to increase production capacity and grow its distribution channels overseas.

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