CM Marketing

The coronavirus has affected a huge number of businesses across the UK. What problems were you facing as a result of the outbreak and what made you apply for CBILS support?

The lockdown meant many trade showrooms and builders’ merchants had to close their doors, which, for us, led to a decline in sales. We also found that an increasing number of our customers were becoming slower with their repayments because the pandemic had affected them too.

As a result of all that, we acted quickly to modify our day-to-day processes and reduce the long-term implications. However, projections suggested that a challenging trading market could still disrupt our cashflow, so we decided to apply for additional funding through CBILS.

How long did the application process take? Did you need any support?

Less than two weeks between our first conversations and receiving the funding.