The Cake Crew

Success Story 30 April 2019

Region/Nation Wales
Programme Enterprise Finance Guarantee

Based in Bala, North Wales, The Cake Crew Ltd is a manufacturer of bakery products (primarily cupcakes) for major national retailers.

The Cake Crew provides bespoke products to meet their customers’ requirements. In 2018, the company secured £500,000 supported by the Enterprise Finance Guarantee (EFG) to invest in product development, equipment, processes and to grow their team.

A box of 2 strawberry cupcakes and one extra cupcake sitting next to the box

Since receiving funding from Barclays, The Cake Crew has grown its turnover by 20%, increased their factory capacity and expanded from 280 to 340 full time employees.

The EFG facility funding allowed The Cake Crew to move forward with expansion plans, generating 20% turnover growth in the year and, more importantly, supported working capital headroom whilst the business invested in its capacity, processes and people Jason Hiley Managing Director