Redrice invests at the intersection of creativity and commerce, backing high-growth brands primarily across sport, health and wellness where creativity is central to value creation.
Core team consists of the founder of Mindful Chef (exited to Nestlé), former CEO of Saatchi & Saatchi and the former CEO of Thomas Pink (exited to LVMH). The Redrice Sports Collective is led by Sir Andy Murray and Alistair Brownlee OBE, supported by Sir Gareth Southgate.
Reason for commitment from British Business Bank
The British Business Bank first invested in 2021 with a £36m cornerstone commitment to Redrice’s Fund I.
Redrice's Fund I aligns with the Bank’s strategy to support the UK’s most promising companies in the Creative Industries.
Previous investments by the manager
Castore, Untamed, Puresport, Skin Rocks, Love To Visit, Manors Golf and Hylo Athletics.
Redrice Ventures Fund II has completed full British Business Bank due diligence, and received Investment Committee approval.
This is an investment under the Enterprise Capital Funds programme, through which the British Business Bank takes a reduced profit share. Once original commitments have been repaid, the British Business Bank does not take its pro-rata share of profits, with additional returns flowing to private investors. The level of public leverage and profit share is set through a competitive process to ensure the British Business Bank receives a commercially viable return while providing sufficient incentive for private investors to commit capital to venture funds.
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Fund Manager
Redrice Ventures
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Based in
London
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Stage
Seed & Series A
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Industrial Strategy Sectors
Creative Industries
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Structure
GP/LP
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Fundraising target
£75 million
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British Business Bank Commitment
Up to £45 million - February 2026
Disclaimer
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