Amanda has over 30 years of marketing and communications experience in both agencies and clients across numerous sectors including: financial services, professional service and FMCG sectors. She is the former Global Head of Marketing for Commercial Banking and Global Banking and Markets at HSBC, where she was a member of the Executive team that ran the international commercial bank in over 55 markets from 2011 to 2015.
Amanda began her career at Barclays Bank before moving to Limbo (Bartle Bogle Hegarty). She also set up a consultancy recognising the opportunity to focus on customer experience. She joined HSBC in the UK 2000, moving to a European role in 2006 and global role in 2011. More recently she worked with a new UK challenger bank, Masthaven Bank, supporting their successful launch, and joined the Board of Tesco Bank in December 2016.
Amanda is a Non-executive Director for Tesco Bank and the Government Communications Service Ministerial Board, and Deputy Chair of Keep Britain Tidy. She is a Fellow of the Marketing Society and a member of WACL (Women in Advertising & Communications London).