‘Don’t compare, just adapt’: small business owners share valuable lockdown lessons
Businesses are emerging from COVID-19 restrictions with resilience and innovation. Two owners share their stories.
For many businesses, the coronavirus crisis spelled disaster. With little time to prepare for the effects of a national lockdown, some fell off a cliff-edge as customers cancelled orders, shopping habits changed and supplies became sparse. It’s been a struggle for all, but many have survived. For some, that is due to a creative outlook that has seen them reshape their offering to suit the so-called “new normal”.
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This article was originally published on theguardian.com as part of the British Business Bank and Guardian Labs 'Getting back on track' campaign. Written by Ellen Manning.