Understanding your target audience is important for any business, regardless of what you sell, or the service you provide.
It helps determine how you position your product or service, where you look for new customers and how you approach them.
If you’re looking for Angel Investment, you’ll need to find an Angel, pitch to them and forge a relationship with them too, so it helps to know what they look like, where they operate and what they’re interested in, which is why this infographic may be of interest.
Our infographic pulls together some of the headline facts and figures from the largest ever survey into UK Business Angels, with more than 650 Angels answering questions about their investment activity in 2016/17.
We’ve focused on the information that may help you, including statistics around the impact UK Angels have on the economy, the sectors they’re most active in and the amounts they typically invest.
Read the full report here.