Case Studies
A chef stood in a kitchen pouring some spices from his hand into a bowl


Partner: Episode1 Ventures
Region: London
Location: London
Programme: Enterprise Capital Funds was first envisaged by its Founder Oli Ashness. While living and working in London, his busy lifestyle left little time to create great food for himself and his friends. Determined to eat a high quality, healthy meal in the evenings, he realised how time consuming and expensive it was to try new recipes & put good food on the table. A few months later he started work on solving this problem. The result was the launch of

Oli Ashness, CEO of SimplyCook, says:

“At SimplyCook we want to get Britain cooking! Despite our nation’s love of food, recipe programs and celebrity chefs most of us only have 6 meals or less in our repertoire. We aim to change that by making cooking a simple and hassle free process so you can expand your repertoire with ease!

“We had proven that the market wants what we are selling, but in order to expand our reach we needed a strong marketing budget and further hires to support and run that budget. We also needed to make improvements to our packaging and website design.

“I was recommended Episode 1 by an adviser who had been impressed by the team when advising another business he is involved in. Episode 1 is an ECF, supported by the British Business Bank.

“We raised a total of £750k of which Episode 1 represented £600k. The process was straightforward and fast and most importantly to me, transparent. We knew where we stood at every step along the way which was much appreciated. The process was, though fast, also pretty thorough. The Episode 1 team even visited the plant where the product is made and packaged.

“Securing the funding from Episode 1 ECF has allowed us to complete a packaging redesign project, start a total user experience redesign of our website and experiment with new marketing channels and expand our Facebook marketing channel leading to 10% monthly growth, and we’re only just starting to scratch the surface.”

Find out more about SimplyCook

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