Case Studies
A person carrying a windsurf on a rocky beach


Partner: Funding Circle
Region: South East
Location: Brighton
Programme: Investment Programme and our other commercial investments

Growing up by the stunning south coast of England, Christine Johnston’s love for windsurfing started at an early age.

“My dad got me into windsurfing and I got quite hooked quite quickly.” she explains.

Since then, Christine has won eight national titles and most impressively, won the World Windsurfing Championships in 2003.

After finishing her competitive windsurfing career in 2008, Christine worked at an office job for five years, but found the work tiresome and dull. As an individual with an ambitious personality and a huge passion for watersports, she decided to quit her job and pursue her dream of becoming a kitesurfing instructor.

One year later, after Christine completed her kitesurfing instructor course, she took her learnings into practice and founded The KiTE SURF & SUP Co, a kitesurfing school and online shop based in beautiful Brighton and Worthing in 2014.

After two years of steady and successful growth, Christine wanted to grow her online shop and update the website to help develop her company even further.

To progress with these plans, she received fast financial support from 126 Funding Circle investors who wanted to see her business thrive, including British Business Investments, the commercial arm of the British Business Bank.

You can learn more about Christine’s passion for teaching kitesurfing, and the difference the financial support made, in the short video below.

Find out more about The KiTE SURF & SUP Co

Back to case studies index