Case Studies

The Cake Crew

Partner: Barclays
Region: Wales
Location: Bala, Gwynedd
Programme: Enterprise Finance Guarantee

Based in Bala, North Wales, The Cake Crew Ltd is a manufacturer of bakery products (primarily cupcakes) for major national retailers.

The Cake Crew provides bespoke products to meet their customers’ requirements. In 2018, the company secured £500,000 supported by the Enterprise Finance Guarantee (EFG) to invest in product development, equipment, processes and to grow their team.

Since receiving funding from Barclays, The Cake Crew has grown its turnover by 20%, increased their factory capacity and expanded from 280 to 340 full time employees.

Jason Hiley, Managing Director said “The EFG facility funding allowed The Cake Crew to move forward with expansion plans, generating 20% turnover growth in the year and, more importantly, supported working capital headroom whilst the business invested in its capacity, processes and people”.

Find out more about The Cake Crew

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